Get social signals to increase your traffic

Search engine ranking are not only determined by keywords but social media plays an important role in determining the rankings these days. There are over 900 million active users on Facebook alone and there are more than a billion active users altogether on different social networks. It is important to increase the social media presence for perfect optimization of search engine. The search engines use metric called social signals. A social signal corresponds to the likes, mentions, tweets, pins and upvotes one receives on a social network.

social signals

One can easily get social signals with the help of some websites that offer a varied kind of packages as some social network would hold more relevance for a particular website than other and one has to choose one service effectively. One can promote as many URL on the social networks by buying one such package. What these services do is that they use affiliated users to promote the URLs and they mention the URL and the search engines pick up these mentions and use them to rank the websites.

One can choose a package of their choice and need in order to test their results and easily upgrade to a larger package in order to increase it even more. This along with a SEO campaign can significantly increase the rankings if performed correctly with the right service. Those who understand it earlier would stand to benefit more in the coming days as the importance of social networks is bound to increase even more.

Make your Business send the Right Social Signals

Amidst altering search engine algorithms, there are many experts who feel this is the right time for webmasters and online marketers to read between the lines and know the value of social signals.

This preference is obviously in line with other essential SEO pointers - good quality of content and links! You cannot go about without reiterating the eternal reality that links are complementary to content and hence both these factors are utterly important.

Now what is all the more interesting to know here is the action, which sets in the following part. Google and search engines rankings are driven by specific indicators which emerge out of the content viability, viewership and of course links which drive the traffic. These indicators are actually signals which lead to the online social reputation and hence, have got an astounding relevance in SEO.

social signals

As a sensible entrepreneur, webmaster or blogger, you must be thinking by now if there is a way to have these indicators and get them to do the promotional work for you.

Well, this need has been very well catered by ‘Social Signals’, which offers targeted and relevant indicators. The agency has a special stress on social media platforms, where real people keep coming every now and then eventually making these platforms to contribute a fair chunk of traffic to your website.

What’s more – you can choose your lot of social signals from four dedicated packages. So whether you want to concentrate over tweets, FB shares, or use hubs like Pinterest or Digg, an apt package rightly meant for your needs is just a click away!

A Short Guide to Social Signals

If you have ever been involved in any research related to search engine optimization in the past year or so, it is very likely that you would have come across a term called ‘Social Signals’. So, what exactly does this term mean? Does it have any impact on the ranking of your page on different search engines?

The term basically is used in relation to indicators, which are derived from a variety of social networks, and play an important role in suggesting the importance of a particular URL to various search engines. Some of the best social signals are re-tweets on Twitter, shares on Facebook and +1s on Google+ by the relatively popular and followed users on these social networking platforms. These users are also referred to as ‘valued users’, as their likes, shares and comments act as an indicator for search engines that a particul
ar link is valuable. What that suggests is that just the numbers of likes and tweets are of little value if they do not come from popular social media users. Therefore, social media users play a key role in determining the rankings of links on different search engines.

However, people are still unsure about the importance of best social signals. Enough uncertainty persists over the role of social signals as search engines like Google keep their algorithms secret in order to prevent people from manipulating the system. However, you can still use these signals to your advantage by posting engaging, interesting and unique links on different social media platforms. Creating a blog is another useful and effective way to provide fresh links and contents on a regular basis, but do make it a point to attract shares and retweets from users with a lot of followers.

Analyzing the importance of Social Signals

With the popularity of various social networking sites reaching a new high, greater bonus is being placed on social signals. Also referred to as social ranking factors, there’s an ongoing foggy debate over the growing importance of social signals over traditional links. As Google looks for nothing but quality, the most proficient and effective search optimization campaigns would be those which have a perfect mix of high quality, fresh website content along with an array of natural links and social ranking factors. Therefore, if you want the best results, you must team up links with social signals.

Though a lot of articles on various websites and forums discuss the importance of links at great lengths, social signals do not enjoy as much exposure and coverage as they deserve. So, let’s take a look at some of the major social ranking factors which are given greater weight by various search engines:

• Facebook Signals: Facebook likes and shares are as important as links, as they demonstrate that not only is your content being viewed but being passed on as well. Comments also indicate involvement of users. Therefore, your authority over these three elements would help you improve your rankings.
• Twitter Signals: Though the number of Tweets and followers do not yield any benefit, but mentions, Re-tweets and links within Tweets will have a very positive impact on your social signals.
• Google+ Signals: As with other social networking platforms, it is not the numbers but the authority of user that influences your rankings. In addition, adds and shares are assigned greater weight to those members who hold high authority on Google+.